Breathable pieces, an office-appropriate silhouette and a light layer that can come off outside.
YOUR PERSONAL STYLE, CONNECTED.YOUR LOOKS × YOUR CLOSET × YOUR LIFE
More you.In every detail.
Your colouring. Your proportions. Your own wardrobe. Outfits, fragrance and finishing touches, considered together for your real day.
Dress like yourself, at your best. · Free Android beta. iPhone coming soon.
✳ THE PERSONAL CONNECTIONYour profile.
Your pieces.
Your kind of day.
A STYLIST THAT STARTSYour pieces.
Your kind of day.
WITH YOU.
01 / GETTING TO KNOW YOUJUST A LITTLE MORE YOU.
Follow the Forme journeyBUILT IN ABU DHABI. MADE FOR YOUR EVERYDAY.
THE FORME JOURNEYFrom your first scan
From your first scan
to your next outfit.
One connected picture of you.
Here’s how every detail becomes advice.
- 01Start with you.
Scan your looks.
↘
Build your personal profile. - 02Add your wardrobe.
Your clothes, shoes
↘
and accessories. - 03Set the scene.
The occasion, the hour
↘
and the weather. - 04Bring it together.
The outfit, the scent
↘
and how to wear them. - 05Make every choice yours.
Ask, rate, refine
↘
or compare before buying.
01 FIRST, IT GETS TO KNOW YOUYour features.
Your features.
Your proportions.
A two-minute guided camera scan and the details you add.
So advice starts with your features, your frame
and what feels right to you.
YOUR LOOKSOne person.
A connected picture.
REAL APP SCREEN · SAMPLE PROFILEA connected picture.
YOUR FEATURES, CONSIDERED TOGETHERNot just your skin tone.
Not just your skin tone.
Your whole colouring.
Your face shape, skin undertone, eye colour, hair colour and contrast help Forme explain which shades and frames work with your features.
- FaceShape & proportions
- ColouringSkin undertone, eyes & hair
- ContrastHow your features work together
WHAT THAT CHANGES
A personal colour palette, shades to reconsider with better swaps, and frames that suit your face.
Height and weight are optional details you enter in your profile. They aren’t measurements taken from your face scan.
Personal advice. Thoughtful privacy. ↗YOUR PERSONAL FOUNDATION
Colouring + face shape + hair + build + the styles you choose.
Next: your wardrobe ↓02 THEN, WHAT YOU ALREADY OWNYour wardrobe.
Your wardrobe.
Now part of
the conversation.
Photograph a piece, worn or laid out. Forme turns it into a clean studio shot and adds it to your digital closet. Advice can now start with your actual clothes.
- 01 /
See what you have.
Clothes, shoes and accessories in one place. Find the most-worn pieces and the ones you’ve been overlooking.
- 02 /
Build around one piece.
Start with the shirt, trousers or shoes you want to wear. Let Forme finish the outfit around them.
- 03 /
Make the recommendation real.
The suggested pieces are yours, shown as photos. The app explains what works and how to wear them together.
YOUR PROFILE+YOUR PIECES→YOUR POSSIBILITIES
03 NOW, TELL IT ABOUT YOUR DAYSame person.
Same person.
Different plans.
An office morning and a wedding evening
ask different things of your wardrobe.
Forme puts the context into the choice.
CHOOSE AN EXAMPLE DAY
Illustrative scenarios showing what changes in the advice.
Office08:3032°C outside · cool office
Dress for the heat.
And the air conditioning.
The same wardrobe needs to work between a warm commute and a cold office. Your day gives the outfit a purpose.
Colour choices informed by your colouring. Lengths and cuts informed by your frame. Pieces selected from your closet.
A scent from your collection with the heat and a shared indoor space in mind.
FORME TELLS YOU WHY.REAL APP SCREEN · SAMPLE OUTFIT
FOR YOUR KIND OF DAY
Office · Casual · Dinner · Date · Majlis · Wedding · Eid · Travel · Gym
OUTFIT AND SCENT, TOGETHER.Part of the whole look.
04 THE LOOK, RIGHT DOWN TO THE SCENTYour outfit.
Your outfit.
Your occasion.
Your fragrance.
Your bottles stay on your shelf. Forme considers the heat, the hour and where you’re going to help pick the right one for the moment.
FOR YOUR EXAMPLE DAY
Office morning.
The heat outside and the people around you inside both matter. The aim is a considered presence, rather than a scent that fills the office.
- 01Choose from your collection.
Match the bottle to the occasion, time of day and weather.
- 02Know how to wear it.
Guidance on how many sprays and where to apply them.
- 03Explore the possibilities.
Layering suggestions and ideas for gaps in your collection.
05 A SECOND OPINION, WHENEVER YOU NEED ITAsk. Rate. Refine.
Ask. Rate. Refine.
Make it yours.
Not just a daily outfit.
Support for the decisions around it.
YOUR STYLIST, WITH YOUR WARDROBE IN MIND
“What should I wear tonight?” Ask about an occasion, a colour or a piece you own. Forme answers with your own clothes, their photos and the reason for the choice.
01 / 04
REAL APP SCREENS · SAMPLE WARDROBEPERSONAL STYLE. MORE CONSIDERED CHOICES.Before it enters
Before it enters
your wardrobe.
“Do I like it?” is the start.
“Does it work for me?” is the better question.
Does this suit me?
Screenshot a piece from a shop. Check how it works with your face, colouring and the wardrobe you already have.
- Does the colour work with your features?
- Does the shape suit your proportions?
- Does it belong with the clothes you own?
Compare A vs B.
Compare two options side by side. Get a personal reason to choose, instead of another opinion with no context.
- Which works better with your colouring?
- Which cut takes your style in the right direction?
- Which is a stronger addition to your wardrobe?
THE SAME PERSONAL FOUNDATION.
Your colouring. Your proportions. Your style. Your existing wardrobe.
They should matter when you shop, too.
NOT A GUESSING GAME.
PERSONAL, BEYOND YOUR CLOTHESThe finishing touches
The finishing touches
should fit you, too.
Your scan also informs practical grooming advice. Hair texture, face shape and proportions become a routine and a clearer conversation with your barber.
HAIR
Styles and direction that work with your hair and the shape of your face.
BEARD
A map for your face shape, with lengths for each zone.
ROUTINE
Practical steps, guards and lines in plain words, so you know what to ask for and what to do.
YOUR TASTE IS PART OF THE PROFILEWhat feels like you
What feels like you
belongs in the picture.
Pick the styles you’re drawn to, including modest dress.
Your suggestions lean toward your point of view.
01 — 04
Style inspiration from the Forme collection.
The outfit and the scent.
Right on your home screen.
REAL WIDGET · SAMPLE DAYFind a little
fresh inspiration.
The weekly #FormeFit style challenge gives you a prompt to explore another side of your wardrobe.
A bigger picture.
The same personal advice.
Support for tablets and foldables, as well as your phone. The app speaks English and Arabic, with a full right-to-left layout in Arabic.
01Your photos stay in your own account. Scan photos are deleted after analysis.
02No selling or sharing your data for advertising. No tracking you.
03You’re in control. Delete everything from inside the app, any time.
A FEW THINGS YOU MIGHT BE WONDERINGGood questions.
Good questions.
Plain answers.
Is Forme free?+
Yes. Forme is free. There are no paid plans to choose from right now.
Can I get it on my iPhone?+
Forme is built and tested for iPhone and iPad, but it isn’t on the App Store yet.
How does the Android beta work?+
First join the Forme tester group with your Google account. Then use that same account to join the beta on Google Play and install the app.
Do I need to buy new clothes?+
No. Forme starts with the clothes you already own. Photograph your pieces, add them to your digital closet, and discover new ways to wear them.
Is it made for my style?+
Forme is menswear-led and for everyone, including modest dress such as kandura, abaya and hijab. Pick the styles that feel like you. The app supports English and Arabic.
What does the scan understand?+
Your scan reads appearance details such as face shape, colouring, contrast, hair and body proportions for styling advice. Height and weight are optional details you enter yourself. Forme uses these for fit and proportion, not health assessment.
Can it help me choose between two things to buy?+
Yes. Check a single piece with “Does this suit me?” or use “A vs B” to compare two options. The advice considers how the pieces suit you and work with what you own.
What happens to my scan photos?+
Scan photos are deleted after analysis. Your photos stay in your own account, and you can delete everything from inside the app at any time.
THE NEXT LOOK IS YOURS.Your wardrobe.
Reintroduced.
Dress like yourself, at your best.
Free. Android beta now. iPhone coming soon.